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MotoAmerica’s success translates into greater exposure for our partners, sponsors, riders and teams. Growth across the board in 2020 was highlighted by TV viewership increasing 2.4x and digital race views swelling 2.8x versus 2019. Total television program airings almost doubled from 62 to 116 in 2020. Sizable increases in attendance where fans were allowed, as well as rider participation was also seen in 2020.
For decades, Dunlop has been involved with racing at the highest levels and has been a major player in national and international motorcycle racing. Dunlop has earned an unparalleled championship record from international grand prix competition to AMA Supercross, Motocross, Off-Road, American Flat Track and MotoAmerica competition. Dunlop’s racing success yields new tire technology developed from input from riders all over the world. And these innovations in motorcycle tire technology quickly make their way into the creation of new Dunlop motorcycle cycle tires.
The second-largest auto insurer in the U.S. has been supporting all levels of motorcycling for decades. From insuring weekend warriors and commuters to sponsoring world-famous rallies and events, in addition to many pro racing championship teams along the way, GEICO has protected riders for a long time. Bundling coverage for Motorcycle, RV, ATV, and Boat through GEICO can offer more savings and keep you doing the thing you love 12 months out of the year.
Falken Tires, known as a leader in high performance tire technology for cars, trucks, SUVs and crossovers, is a global, full-line tire manufacturer with a long history of delivering high quality, high value products. Much of Falken’s reputation has been founded on its success in multiple fields of motorsports. Introduced to North America in 1985, the company is headquartered in Rancho Cucamonga, California, and has six distribution centers located in California, Florida, Illinois, New Jersey, Tennessee and Texas. The company currently manufactures and markets 14 car and light-truck tire models under seven lines – from Ultra High Performance to All-Season to Original Equipment on select manufacturers’ vehicles – serving nine distinct categories and more than 300 sizes. The company also makes and sells a full line-up of medium truck (TBR) tires for commercial use. Falken Tires is a subsidiary of the 105-year old Sumitomo Rubber Industries of Japan.
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together.
Yamaha is a recognized leader in powersports. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.
Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship.
NGK produces spark plugs for automotive, motorcycle, power sports, marine and outdoor power equipment. With over 80 years of automotive expertise, NGK is driven by extreme dedication to performance and quality. From OEM to aftermarket, they push the boundaries of innovation to bring the latest technologies to market under the NGK and NTK brands. NGK has a long history in racing and supports the racing community with sponsorships and racing events throughout the year.
VP Racing is recognized by many as the world leader in race fuel technology, with a catalog of more than 70 fuel blends and a growing roster of VP-fueled champions across the entire spectrum of motorsports. VP’s forays into the motorcycle market met with similar success. The VP Racing staff have worked personally with each of the factory motocross and road racing teams to develop custom blends for their applications. VP has fueled hundreds of championships in every class of MotoAmerica road racing, CCS, ASRA, GNCC and numerous other motorcycle series. VP’s R&D team also developed fuels specifically for sanctioning bodies in Europe, including FIA (Automotive) and FIM (Motorcycle). VP Racing’s VP MGP race fuel product is FIM certified for use in WSBK and Moto America and exclusively tested and packaged by their plan in Texas for consistency and quality. VP MGP is available in 15-gallon and 54-gallon lined drums at all five VP Racing distribution warehouses across the USA.
Öhlins Racing has been an integrated part of the motorsport industry as well as the motorcycle and automotive industry for 40 years. Our focus has always been on high quality products, service and support, all the way from the MotoGP and MotoAmerica circuits, to local national racing events in over 50 distributing countries.
Our philosophy has always been to supply the aftermarket, OEM partners and teams with high-end suspension technology and we are all dedicated to exceeding our customer’s expectations throughout the world.
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties. Parts Unlimited is the name to remember for the hottest products and the most support going.
R&G produces the most innovative, race-proven and stylish sporting aftermarket motorcycle accessories for the modern sportbike. Using high quality materials like high density polyethylene, aircraft- grade metals and ABS, R&G manufactures durable sliders, exhaust and tank protectors, side stand feet, radiator and oil cooler guards, crash bars, chain guards and fender eliminators. Modern technologies like CNC machining and 3D scanning are employed to ensure R&G products not only fit your motorbike perfectly, they also provide protection that is valued by discerning riders all over the world. Working with the California Superbike School, R&G tests and develops new and exciting items, continually expanding its reach into the motorcycle market. R&G products are available in North America through TwistedThrottle.com.
Since 1950 when Mr. Arai was a young man riding his motorcycle, there were no helmet manufacturers in Japan. And as Japan was a closed market, it was very difficult to obtain a proper helmet. Knowing the risks of riding motorcycles firsthand, Mr. Arai knew he wanted a good helmet for his own protection.
Arai is still a small, family-owned company driven by the same mission through three generations—three generations of riders. We at Arai are motorcycle enthusiasts. We ride. We build each Arai helmet as if we’re creating it for one of our own—a brother, a father, a husband, a mother, a sister.
Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art communication and entertainment systems for motorcycle helmets. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems. The company’s products are the world’s leading communication devices for the motorcycle industry and are available in over 85 countries.
The D.I.D brand has long been known for its exceptional performance and great quality chains that are built to last and be the driving force of motorcycles worldwide. All chains are developed by engineers and manufactured in Kaga, Ishikawa prefecture, Japan by skilled technicians whose goal of perfection is to provide outstanding performance chains for all riders. The uncompromised quality of D.I.D chains has made them the world’s #1 original parts supplier for Japanese and European motorcycle manufacturers and the gold standard for motorcycle drive chains.
Motul is one of the leading motorcycle oil companies and has been around for over 150 years. Motul started doing their special Ester technology over 30 years ago and as you see today, many competitors have also recently switched to Ester technology. Motul’s 300V contains a double ester – one ester for friction rubbing and another ester for pressure. The end result is excellent protection without sacrificing performance. Motul’s 300V offers the best race performance and protection, as it has an extremely high boiling point of 367 degrees. With Motul’s ester technology, you have four to five times more film and tensile strength in your oil compared to other brands, which means cheap insurance for your engine. With Motul, you get the best of both worlds with excellent performance and protection.
Rise Moto, US distributor and Ohvale Italy, have teamed up to support the new MotoAmerica Mini Cup Series. Based on their GP-0 platform, the Mini Cup Series will feature four Ohvale classes of racing: 110cc (four speed); 160cc; 190cc (racers aged up to 14 years); and 190 Adult (racers over the age of 15). The motorcycles will be based on spec rules centered around the Ohvale GP-0, a mini road racer that is now ready for the U.S. market after proving to be extremely popular in Europe. Ohvale and Rise Moto are proud to step up and support a new and exciting series for young racers to enter the sport of roadracing on the national stage in front of the entire industry! The MotoAmerica Mini Cup fills a current void in the series and provides an entry point for riders under the age of 14. The Mini Cup will give young racers a way to bridge the gap to the MotoAmerica Liqui Moly Junior Cup class through the MotoAmerica Mini Cup and “The Road To MotoAmerica.”
aRcaer SpeedTek is a knowledgeable and experienced engineer team. aRacer provide standalone ECUs programmable for Honda, Yamaha, Suzuki, Kawasaki, Polaris,… modern fuel injected power sports vehicles. Our target is making high quality and high performance EFI system for customers. All the development & verification of our products meet OEM ECU requirements and verification specs.
To think it all started with a pile of helmets. SportbikeTrackGear.com began as a part time pursuit to help fund a club-racing and track-riding habit, but it’s turned into something much bigger than that. Monte Lutz, the former owner of Sportbiketracktime.com, had made a bulk purchase of closeout helmets and asked Brian Van if he could help get them sold. In just a few months time, Van saw the long-term potential to do something he loved each and every day and left his career as a dealership technician to start STG. Sixteen years later, STG is proud to be the title sponsor for the MotoAmerica Junior Cup class with the added bonus that Marcine and Brian Van’s son, Max, will be racing in the SportbikeTrackGear.com Junior
Cup in 2021.
4SR is a Czech company that produces stylish and functional motorcycle clothing. They pride themselves on producing gear that is of the highest quality.
They are active bikers and competitors. All of their designs, materials, development, and testing are performed by them and their sponsored riders. Their personal experience and the experience of their sponsored riders give them the ability to continuously produce gear that is innovative, safe since 2007.