Road America Invests Millions To Improve Race-Day Experience

Road America fans will now be able to experience all of the thrills and on-track excitement from several popular areas around the 640-acre facility thanks to four new networked high-definition LED video display boards.

Currently, one video board is in place in turn five, and the additional video boards will be permanently placed in turns one, three, seven/eight, and 12. For those watching from the stands and around the track, the boards will deliver incredible views of on-track action and unique content to keep fans engaged during events.

“We are constantly reinvesting funds to improve the fan experience,” Road America President and General Manager George Bruggenthies said. “From our terraced seating in several locations around the facility, to our new video boards, and even improved access and viewing areas along turns 11 and 12, it is our intent to bring fans closer to the action.

One of the four new high-definition video display boards is located in turn three.

“At Road America, we like to say, ‘Come for the experience and stay for the race,’ and with all of these new improvements and technology, we are confident that everyone will appreciate what we have done and what we intend to do in the future to make Road America a favorite place to be for generations.”

In addition to the new video boards, the four-mile racetrack was resurfaced in several areas to improve the experience for participants. New pavement was added to turns five, six, eight, and 14. The width of the racing surface remains the same.

“We take great pride in not only improving the facility for fans but for competitors, as well,” Bruggenthies said. “We have many club events, schools, vehicle tests, and private events at Road America, and the integrity of the racing surface is just as important as our amenities, concessions, programs, and many entertainment offerings.

“This new resurfacing project wasn’t immediately necessary, but we wanted to make the improvements now to keep up with the demands that our four-mile road course endures throughout the season. We guarantee the track will be ready for our first event.”

Road America’s first event of the season is the Sportscar Vintage Racing Association (SVRA) Spring Vintage Weekend, May 15-17. The MotoAmerica AMA/FIM North American Road Racing Championship heads to Road America at the end of this month, May 29-31, for the fifth round of the series, the SUBWAY Superbike Doubleheader.

In addition to the Superbike, Superstock 1000, Supersport, and Superstock 600 classes, the new KTM 390 Cup spec class for riders between the ages of 14 and 22 will make its much-anticipated debut.

Tickets for the three-day event are available here.

Road America fans will now be able to experience all of the thrills and on-track excitement from several popular areas around the 640-acre facility thanks to four new networked high-definition LED video display boards.

Currently, one video board is in place in turn five, and the additional video boards will be permanently placed in turns one, three, seven/eight, and 12. For those watching from the stands and around the track, the boards will deliver incredible views of on-track action and unique content to keep fans engaged during events.

“We are constantly reinvesting funds to improve the fan experience,” Road America President and General Manager George Bruggenthies said. “From our terraced seating in several locations around the facility, to our new video boards, and even improved access and viewing areas along turns 11 and 12, it is our intent to bring fans closer to the action.

One of the four new high-definition video display boards is located in turn three.

“At Road America, we like to say, ‘Come for the experience and stay for the race,’ and with all of these new improvements and technology, we are confident that everyone will appreciate what we have done and what we intend to do in the future to make Road America a favorite place to be for generations.”

In addition to the new video boards, the four-mile racetrack was resurfaced in several areas to improve the experience for participants. New pavement was added to turns five, six, eight, and 14. The width of the racing surface remains the same.

“We take great pride in not only improving the facility for fans but for competitors, as well,” Bruggenthies said. “We have many club events, schools, vehicle tests, and private events at Road America, and the integrity of the racing surface is just as important as our amenities, concessions, programs, and many entertainment offerings.

“This new resurfacing project wasn’t immediately necessary, but we wanted to make the improvements now to keep up with the demands that our four-mile road course endures throughout the season. We guarantee the track will be ready for our first event.”

Road America’s first event of the season is the Sportscar Vintage Racing Association (SVRA) Spring Vintage Weekend, May 15-17. The MotoAmerica AMA/FIM North American Road Racing Championship heads to Road America at the end of this month, May 29-31, for the fifth round of the series, the SUBWAY Superbike Doubleheader.

In addition to the Superbike, Superstock 1000, Supersport, and Superstock 600 classes, the new KTM 390 Cup spec class for riders between the ages of 14 and 22 will make its much-anticipated debut.

Tickets for the three-day event are available here.

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