MotoAmerica, North America’s premier motorcycle road racing series, is proud to announce that HEL Performance, a global leader in performance brake lines, is now an official sponsorship partner of the 2025 MotoAmerica Championship.
As part of the sponsorship, Florida-based HEL Performance USA will have a strong presence at all MotoAmerica events throughout the 2025 season, including trackside activations, product displays, and opportunities for fans to learn more about the company’s cutting-edge offerings.
Additionally, HEL Performance USA will work closely with teams to supply high-performance brake lines and continue to elevate safety and performance standards in the series.
“We’re thrilled to partner with MotoAmerica,” said Simon Lane, CEO of HEL Performance. “MotoAmerica represents the pinnacle of American road racing, and we’re proud to support the athletes who push the limits of their machines. Our brake lines are trusted by some of the most demanding riders in motorsport, and we’re excited to see our products used at the highest level in the United States.”
“We’re excited to have HEL Performance on board as an official sponsor,” said Lance Bryson, MotoAmerica’s Director of Sponsorship Sales. “The safety of our riders is paramount, and HEL’s top-tier brake lines are a vital part of ensuring that our competitors have the reliability and performance they need. Their commitment to excellence aligns perfectly with MotoAmerica’s goals of showcasing the best in road racing.”
