MotoAmerica: Making Motorcycle Racing Mainstream

MotoAmerica CFO Richard Varner appeared on Bloomberg TV’s “Market Makers” Wednesday morning with show host and fellow motorcyclist Matt Miller.

“Meet the man who is trying to make motorcycle racing mainstream,” Miller said to open the four-plus-minute segment, adding that MotoAmerica is “spearheading the revival of the Superbike sport.”

Varner began the interview by differentiating between riding a motorcycle and driving an automobile. “You are much more involved on a motorcycle than you would be in a car,” he said. “As a result, people want to get more engaged.”

Righting the ship, Varner explained, is job number one. “In the first year, our whole hope was to stabilize the sport,” he said. “And to do that, we had to reorient the rules to become more consistent with the international rules.

“We also thought that we would have the ability to attract the original-equipment manufacturers back to the sport. Now we have seven makes in the series.”

Varner also emphasized MotoAmerica’s intention to feed the MotoGP World Championship.

“There haven’t been any US champions for almost a decade now,” he said. “They would really want and, I think, appreciate anything we can do to build up the US following because it’s going to translate into a better business for them.”

A 24-hour business and financial network, Bloomberg reaches more than 310 million homes worldwide.

The third round of the MotoAmerica AMA/FIM North American Road Racing Championship is scheduled for May 15-17 at Virginia International Raceway in Danville, Virginia.

MotoAmerica CFO Richard Varner appeared on Bloomberg TV’s “Market Makers” Wednesday morning with show host and fellow motorcyclist Matt Miller.

“Meet the man who is trying to make motorcycle racing mainstream,” Miller said to open the four-plus-minute segment, adding that MotoAmerica is “spearheading the revival of the Superbike sport.”

Varner began the interview by differentiating between riding a motorcycle and driving an automobile. “You are much more involved on a motorcycle than you would be in a car,” he said. “As a result, people want to get more engaged.”

Righting the ship, Varner explained, is job number one. “In the first year, our whole hope was to stabilize the sport,” he said. “And to do that, we had to reorient the rules to become more consistent with the international rules.

“We also thought that we would have the ability to attract the original-equipment manufacturers back to the sport. Now we have seven makes in the series.”

Varner also emphasized MotoAmerica’s intention to feed the MotoGP World Championship.

“There haven’t been any US champions for almost a decade now,” he said. “They would really want and, I think, appreciate anything we can do to build up the US following because it’s going to translate into a better business for them.”

A 24-hour business and financial network, Bloomberg reaches more than 310 million homes worldwide.

The third round of the MotoAmerica AMA/FIM North American Road Racing Championship is scheduled for May 15-17 at Virginia International Raceway in Danville, Virginia.

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