Tens of thousands of basketball fans flocked to Indianapolis for the NBA All-Star Weekend 2024, which began this past Friday in Indiana’s state capital and wrapped up on Sunday with the 73rd NBA All-Star Game.
A big part of the weekend celebration focused on “NBA Crossover,” a three-day interactive fan event that took place at the Indiana Convention Center and served to bring basketball culture to the forefront. NBA Crossover boasted more than 350,000 square feet of basketball and interactive experiences, player appearances, live performances, and unique activations incorporating art, music, fashion, technology, and entertainment. The music lineup featured everyone from T-Pain, to Keith Urban, to Lil Wayne, to Jelly Roll.
Well, since the event was in Indy, the State of Indiana and the City of Indianapolis made sure to remind all those people that they were visiting the “Racing Capital of the World,” and MotoAmerica Stock 1000 racer and 2023 Superbike Cup winner Nolan “Indy” Lamkin had an exclusive opportunity to promote his sponsors, himself, and MotoAmerica at the event.
As part of Lamkin’s sponsorship relationship with the State of Indiana (IN Indiana), he was given the opportunity to participate in a special motorsports-specific display at NBA Crossover in the Indiana Convention Center. Lamkin’s road racing safety gear, which included his leather suit adorned with a Tom Wood Powersports logo representing his main sponsor, plus two of his helmets that were custom-painted with IN Indiana graphics, and of course, his AMA #1 Superbike Cup Championship plate were on display throughout the weekend.
Also joining Lamkin’s safety gear and AMA #1 plate at NBA Crossover was the Marmon Wasp, the racecar that won the very first Indy 500 in 1911 and is valued at more than $28 million, along with the Indy Autonomous Challenge AV-24, which is a “driverless” racecar being developed at the Dallara IndyCar Factory at Indianapolis Motor Speedway.
According to Lamkin, NBA Crossover was a unique and unforgettable experience for the 22-year-old Indianapolis native. “It was great to see so many people visiting my hometown.” he said. “I was proud to participate in NBA Crossover where I was able to not only help remind people of Indianapolis’s rich motorsports heritage, but also, I got to promote my love of motorcycle road racing and my involvement in MotoAmerica.
“I want to give a big thank you to the State (IN Indiana) and the City (Visit Indy) for including me in their presentation,” Lamkin added. “Also, thank you to all my partners for their support this year, especially IN Indiana, R&G Crash Protection, and Tom Wood Powersports.”
Lamkin will begin his defense of his Superbike Cup title at Michelin Raceway Road Atlanta on April 19 through 21 at the opening round of the 2024 Stock 1000 and Steel Commander Superbike Championships.
For the full 2024 MotoAmerica schedule and to purchase tickets for MotoAmerica events, click HERE
For information on how to watch the MotoAmerica series, click HERE
