MotoAmerica, North America’s premier motorcycle road racing series, is pleased to announce that Counteract Balancing Beads Inc., has signed on again as an official partner of the 2025 MotoAmerica Championship.
Renowned for its tire-balancing compounds and wheel-end maintenance solutions, Counteract Balancing Beads, which is headquartered in Guelph, Ontario, Canada, is a family owned and operated company that has been an innovative leader in manufacturing premium wheel and tire products since 1997. Counteract serves the commercial trucking, light trucks, off-road vehicles, utility trailers, RVs, and powersports markets.
The company’s motorcycle and powersports line features premium DIY motorcycle tire balancing kits, dealer kits, tire mounting lubricants, and pre-balanced motorcycle inner tubes that are universally compatible across all types and brands of motorcycles, ATVs, and UTVs.
“We thoroughly enjoyed our first year as a sponsor of MotoAmerica, and we’re looking forward to continuing that relationship as the series continues to grow,” said Simon Martin, Counteract’s Vice President of Sales. “With MotoAmerica’s extensive reach and widespread fanbase, we have been recognized by fans in other industries, demonstrating the success of our sponsorship already. Being part of the racing community is important to us as we are now aligned with some of the sport’s elite brands and racers. We’re excited to see what the 2025 racing season brings.”
“Counteract joined us last year as a first-time MotoAmerica sponsor, and it was a great fit,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Our relationship grew over the course of the season, and Counteract’s products proved to be popular with our fans. We’re looking forward to helping Counteract deepen its presence in the V-Twin, sportbike, ADV, and racing community.”
