Resplendent in bright yellow livery, the Heflin Racing Stock 1000 Yamaha R1 is awash in a bold “SUPERBIKE UNLIMITED” logo, which isn’t just a rolling billboard for Freddy Carswell’s Arden, North Carolina-based company. Carswell is Heflin’s crew chief, and Superbike Unlimited (SBU) handles the team’s data acquisition, suspension installation and tuning, fork and shock balancing, and more.

Rider: Corey Heflin

Engine: 998cc, 4 Stroke, Liquid Cooled, 4 Cylinder, DOHC, 16 Titanium Valves, Crossplane Crankshaft

Electronics: SBU-Flashed ECU, FT ECU Autoblipper, I2M Chrome Dash, BikeSport Development Button Pods

Transmission: Six-Speed Constant Mesh

Exhaust: Yoshimura Alpha T Titanium/Carbon Fiber 3/4 System

Fuel: VP Racing

Lubrication: Mobil 1

Air Filter: MWR

Battery: Aliant

Spark Plugs: NGK

Sprockets: VORTEX

Final Drive: RK Chain

Front Suspension: 43mm KYB Inverted Twin Forks With Öhlins FKR 100 Cartridge Kit

Rear Suspension: Öhlins TTX GP Single Shock

Front Brakes: EBC Rotors/EBC Pads

Rear Brakes: SBU Rotor/EBC Pads

Brake Lines: Spiegler

Rearsets, Foot Controls, Handlebars: Evol Technology

Levers, Lever Guard: ZETA

Tires: Dunlop

Tire Warmers: Chicken Hawk Racing

Engine Covers: GB Racing, Yoshimura

Bodywork: Sharkskinz

Paint: Andrew Swenson Design

Graphics: Drippin Wet

Windscreen: Zero Gravity