Sporting Veterans Combine to Change the Face of Motorsport Brand Integration
MotoAmerica has announced that it has signed a new branding and sponsorship agreement with Asbury Partners for all its sponsorship and brand integrations, marking a new vision for professional motorcycle road racing in the United States.
“We could not be more excited about taking motorcycle racing to the next level,” said MotoAmerica President Wayne Rainey. “Telling great motorcycle racing stories and organically working with brands to drive fan engagement is everything here at MotoAmerica. We’re looking forward to the new partnership with Asbury.”
At a time when brands are questioning the return on investment for sports marketing in general, and motorsports sponsorships in particular, MotoAmerica is creating unique opportunities for organic brand placement that flows naturally from broadcast and digital placement into event activations that spur audiences past engagement into conversion opportunities. These opportunities for sponsors promise to deliver unique branding experiences that not only reach hundreds of thousands of motorcycle racing fans but activate new customers for both endemic and non-endemic marketing partners.
“Motorcycle racing has some of the most avid fans in all of motorsports,” said Mike Hargrave, Partner at Asbury. “The team here at Asbury has over 75 years of sports-marketing experience and we are very excited to be working with such a great racing series, teams and the MotoAmerica leadership group with a vision of growth for the sport.”
MotoAmerica has announced its 2018 schedule that begins with the Dunlop Preseason Test, March 26-27, at the Barber Motorsports Park in Birmingham, Alabama. The first of MotoAmerica’s 10 rounds will be the Suzuki Championship at Road Atlanta in Braselton, Georgia, April 13-15.